SVP Worldwide, the world’s biggest consumer sewing machine company, announces INSPIRA STUDIO by CLOSETMAID organizational system, a revolutionary solution with exclusive features that help today’s sewers and crafters minimize chaos, increase their organizational capabilities and take their creativity to new level.
Consisting of eight pieces of smart modular furniture, including a patent-pending thread cabinet, the INSPIRA STUDIO collection addresses the needs of millions of DoItYourself consumers who have a difficult time organizing their growing array of supplies. Inspira studio cabinets makes it possible for DoItYourself people to share their gifted passions, such as sewing, crafting, scrapbooking, embroidery, and knitting. As the DoItYourself people and personalization movement has exploded in recent years, so has the range and variety of materials – so much so that consumers have spent more than $600 million annually on dedicated sewing and related areas, according to a recent report from Freedonia Research.
“We devoted many months of research to resolving DIY-ers’(DoItYourself) most frustrating organizational issues with one easy and exquisite system, and the result is the INSPIRA STUDIO by CLOSETMAID collection,” said Katrina Helmkamp, CEO of SVP Worldwide, which is the world’s biggest consumer sewing machine company and source of the SINGER, HUSQVARNA VIKING and PFAFF sewing machine brands. “It offers state-of-the-art solutions to creative clutter because it was designed for sewers and crafters – by sewers and crafters.”
INSPIRA STUDIO smart furniture’s modular pieces can be arranged and personalized to the needs of each consumer. The eight-piece collection includes five large, stackable cabinets; two smaller, mobile cabinets; and an activity table.
“By combining the INSPIRA STUDIO team’s in-depth knowledge of sewers with our expertise in home organization and storage, we have created a one-of-a-kind system that allows sewers and crafters to reduce clutter and improve efficiency,” said Scott Davis, Vice President of Product Development and Marketing, CLOSETMAID. “We’ve enjoyed partnering with SVP Worldwide to offer the highest quality product tailor-made for the DIY generation, with organizing solutions specifically designed for thread, fabric and crafting accessories.”